Andorra Epic Trophy
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Designing the Operating System for AI Brand Protection
Bustem detects and removes copycats across the web through AI-powered scanning and structured enforcement workflows.
The Problem
Counterfeiting and copycats have long impacted e-commerce brands. Beyond lost sales, brands face declining customer trust, damaged SEO rankings, and negative reviews from buyers who never purchased the original product. What begins as imitation quickly becomes operational and reputational risk.
From Detection to Enforcement
A structured platform that connects onboarding, detection, prioritization, and enforcement into a seamless operational flow. Designed to provide full transparency and control across every stage of the enforcement lifecycle.
Elements That Speed Up & Improve Processes
Every component was intentionally structured to reduce friction in high-volume case handling.
From automated prioritization to reducing tool switching, simplifying case structuring, and accelerating reporting through structured automation.
User Experience
This project extended beyond interface design.
It involved shaping the entire product journey, from first interaction on the landing page to onboarding, enforcement workflows, and ongoing client visibility.
Outcome
Built an internal system used daily by enforcement agents to execute takedowns, provide leadership-level data visibility, and give clients full transparency and control. Bustem has protected 150+ top ecommerce brands, recovering over $50M in revenue and removing 100,000+ infringing listings and sites.
